The ‘Fitbit of plants’, Vivent’s PhytlSigns device, the first commercial crop health diagnostic system based on plant electrophysiology, has been certified as a B Corp – a Certified Benefit Corporation – after meeting rigorous social and environmental standards which represent its commitment to do business in a meaningful way, by pursuing purpose as well as profit. Vivent’s technology leads to increased yields, improved crop protection effectiveness, and encourages the adoption of environmentally preferable protection solutions – so more food, less chemicals. With recertification every three years, Vivent has embarked on a process that aims at ever higher standards and continuous improvement.
The B Corp Certification covers the whole business – five key impact areas of Governance, Workers, Community, Environment and Customers. The certification process is rigorous, the company has to score over 80 points and provide evidence of socially and environmentally responsible practices – including energy supplies, waste and water use, worker compensation, diversity and corporate transparency. To complete the certification, Vivent had to legally embed their commitment to purpose beyond profit in their company articles. Vivent scored 101.7 in its overall B impact score. 50.9 is the median for ordinary uncertified businesses.
Vivent is now part of a community of over 4500+ businesses globally who have certified as B Corps. The B Corp Community is reflective of the global economy with businesses from a cross section of industries and sizes. These include well-known brands like innocent, Patagonia, Alpro, Triodos Bank, Alessi, and Ecoalf. Recent attention on the agriculture and agritech sectors makes Vivent’s B Corp Certification a notable step, and signals a shift towards greater accountability and transparency. Vivent joins Swiss agritech companies Ecorobotix and CleanGreens as well as 60 other Swiss B Corps.
Carrol Plummer, CEO of Vivent says: “The B Corp certification has been a goal of Vivent’s since its inception. The process was tough, but fair and really helped us to work on many aspects of organization management including our sustainability objectives and streamlining our mission.”
Jonathan Normand, Founder and CEO of B Lab™ Switzerland : “We are very pleased to welcome Vivent to the B Corp community. As an innovative technology serving agriculture and research, we welcome their commitment to accelerate the transition in a collaborative approach to a resilient and stakeholder economy.”
There are currently 745 certified B Corps in Europe and 4500+ worldwide. Other agriculture and food industry B Corps include Ynsect, AppHarvest, Danone Canada, and Aerofarms.
Vivent was founded in 2012 by serial entrepreneurs Carrol Plummer and Dr. Nigel Wallbridge, who have now applied their information processing and telecommunication system skills to biological networking, with an initial focus on crop monitoring. The pair have worked with leading agricultural institutes, universities, crop protection companies and growers to validate this innovative approach. Vivent’s focus is on high-capital indoor growing operations with plans to move into high-value outdoor crops and then into large volume field crops. More information is available at www.vivent.ch
About B Lab Switzerland
B Lab Switzerland is the Swiss branch of the global non-profit B Lab. B Lab is transforming the global economy to benefit all people, communities and the planet. As a leader in economic systems change, its global network creates standards, policies and tools for business. In addition, it certifies companies – known as B Corps – that are leading the way. To date, the community includes over 4,500 B Corps in 77 countries and 153 industries, over 8,000 benefit corporations, and 150,000 companies managing their impact with B Impact Assessment and SDG Action Manager.
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