The Royal Three Counties Show, England’s premiere celebration of the countryside and rural life, returns this year from 17 – 19 June at the Three Counties Showground, Malvern.

Taking farming into the future, the new AgriTech Zone at the showground, backed by Harrison Clark Rickerbys, is being launched this year. Agri-EPI is delighted to be taking part as the zone’s dedicated AgriTech Impact Associates, bringing together technology companies and special guests.

The zone, in a dedicated marquee and across the showground, will connect farmers and agricultural businesses with the organisations, government bodies and academics who provide the research, funding, development for and manufacturing of cutting-edge machinery, technology and equipment for the farming industry.

Integrating new technology into farming is already underway, with AI and drones in use in many major agricultural operations across the UK and worldwide. Rolling that out so that a wider range of enterprises can benefit from technology is at the heart of what the zone aims to achieve.

Stay tuned for more details to come!