Enabling smart decisions

Wyoming Interactive is a digital consultancy providing farming digitalisation and agriculture data services, software engineering and user experience design to medical, veterinary, agri-tech and life science organisations. Wyoming Interactive helps producers, breeders and veterinarians achieve high impact outcomes through smarter use of data and digital. Launched in 2008, Wyoming have built long-term relationships and a solid reputation for seamless end-to-end digital solutions amongst both US and UK clients over the last 12 years.

Digitalisation can reduce costs, increase revenues and build value-added services and Wyoming have been heavily involved in delivering these benefits to clients in Europe and North America. Much of their work in the agri-tech sector is to help organisations digitalise traditionally farming processes, such as data collection, through the use of smartphone apps, for example. Connecting new data sources, such as those based on GPS, weather, soil, herd health, crop health, etc. is a relatively new but rapidly increasing need and progressive users are seeing benefits accrue.

Wyoming incorporate these digital data sources into smart tools and power visual dashboards (which can support mobility through smartphone apps). Predictive tools can also be built on top of these data sources to move beyond ‘what happened’ to ‘what will happen’. Consequently, farms can enable smart decisions to be made and poor decisions avoided.

Data-driven farming

Agriculture and farming require digital tools to offer new growth potential. However, many producers have technology from different time periods and from different providers. While ‘point solutions’ can be adept at controlling finances, monitoring yield or tracking pesticide use, this does trend towards data silos making it harder to project an integrated view of farm performance. Data management techniques and digital dashboards marshal those various sources, abstracting the interpretation and action away from clunky source systems and into rich reporting and visualisation tools creating a holistic business view.

Allowing for better visibility and management of the wealth of data both livestock and crop farmers produce, will enable them to make data-driven decisions that will optimise yield, boost revenue, minimise expense and predict the best time to plant.

A recent example of Wyoming’s work was with an organisation that helps farmers to manage farm operations. The data generated from the farm is used throughout the food supply chain and with veterinarians. Wyoming helped to make sense of this data, creating customised models and dashboards tailored to the varying needs of different stakeholders.

For more about farming digitalisation and Wyoming Interactive, visit: www.wyoming-interactive.com.