Rose Judeh-Elwell has joined Agri-EPI Centre as the new Director of Business Development.

Rose comes from a proven sales and business development background having worked in both the public and private sector and within a number of different industries over a 14 year period including agriculture, engineering, and higher education. More recently, she was Business Manager for the newly formed School of Sustainable Food and Farming based at Harper Adams University overseeing all business development and partnership activity as well as day to day running of the school. Prior to that she spent a number of years working with companies active within the agri-food supply chain to either develop innovative solutions; or to identify the challenge areas where implementation of innovation and technology would support efficiency improvements and in turn increase productivity and growth.

Rose oversees the Business Development and Marketing & Communications functions within Agri-EPI Centre, driving forward growth and implementation of strategic direction. She has a deep understanding of the importance of science and technology as a key driver in addressing sector related challenges when working towards a more sustainable, efficient and innovative agricultural supply chain.

Dave Ross, CEO of Agri-EPI Centre, said:

“I am very pleased to welcome Rose Judeh-Elwell as Agri-EPI Centre’s new business development director. She is stepping into a critical front-facing part of the organisation and will help to build on the successes we have gained so far.

Rose will spearhead Agri-EPI Centre’s sales activity, develop relationships and services, oversee funding bids and keep the company at the forefront of agricultural innovation.

Rose will be heading up a very strong team and will bring fresh thinking on how to capitalise on the multiple opportunities we are encountering at present. Her background in commercial sales and business development, pro-active relationship management, and an excellent track record of consolidated sales growth will stand her in good stead at Agri-EPI Centre. Welcome Rose!”