Nofence began in a small Norwegian town named Batnfjordsøra, many years ago when their Founder and CTO, Oscar Hovde, set about making his idea of virtual fencing for livestock a reality. As the concept grew, so did the interest. The man with a plan soon became people with a purpose: getting animals out on pasture where they belong. And with the help of their customers whose input, innovation, and patience continue to be an integral part of their product development, Oscar’s idea blossomed. Today, NoFence are a team of international professionals with a set of shared goals: to support livestock farmers, improve animal welfare, and restore the fertility of our soil.

Nofence has created the world’s first virtual fencing for livestock: using GPS and cellular communication technology built into special collars to help farmers graze animals on pasture without the need for traditional penning and electric fences. Their vision is to improve animal welfare and make it easier for farmers to rear animals, as well as promote sustainable food production and help people to make better use of pasture resources throughout the world.

NoFence is one of the many agri-tech innovators in residence at Agri-EPI Centre’s Midlands Agri-Tech Innovation Hub, where the availability of all kinds of agricultural expertise and access to commercial farms for trials and research offers practical benefits to their agri-tech solutions. Since joining the Midlands hub in April 2021, Nofence has expanded with 7 new employees and has increased its customer base from 25 to over 400 at present. From distributing their first 400 collars in 2021, they are now at over 6500+ and have been featured on BBC Countryfile, BBC One show and GB News.

Read the Nofence case study below for more information:

Nofence